Bush Medijina is a 100% Indigenous-owned bush products enterprise led by Warningakalina women. Their vision is to support local communities in Groote Eylandt, Northern Territory, through the translation of traditional Indigenous native botanical knowledge into modern skin care. Governed by an Indigenous, all-female board, the sustainable enterprise enables traditional knowledge sharing between generations via the community-based creation of online-marketable products, founded on traditional processes for harvesting and producing local botanicals (Bush Medijina 2021).
Such enterprises deliver a variety of social, cultural and environmental benefits (Maclean et al. 2019, Jarvis et al. 2021a). In a region where employment opportunities are constrained, the enterprise creates opportunities for women to come together to learn and build skills, enhancing community cohesion and wellbeing by creating a sense of purpose governed by cultural protocols. Social benefits to individuals and the broader community arise from the opportunity to:
- spend time on Country
- share intergenerational customary knowledge (and, subsequently, strengthen that knowledge)
- build skills, including business acumen, in creating and bush products
- build community natural resource management capacity.
Being engaged in bush products–based enterprises can also create direct benefits for the environment, as economic returns finance Indigenous people’s access to Country and concurrent stewardship activities. Such activities include monitoring environmental resources and maintaining valuable bush products through active land management, like burning. Engaging in other cultural practices and traditions further nurtures and strengthens the knowledge base from which Indigenous land and sea management activities occur.